Privacy Policy.
Last Updated: May 2026
1. Introduction
Inkwell Customer Experience ("InkwellCX", "we", "our", or "us") respects your privacy and is committed to protecting your personal information in accordance with the Protection of Personal Information Act 4 of 2013 ("POPIA") and other applicable laws.
This Privacy Policy explains how we collect, use, store, and protect personal information when you interact with our website, services, or communications.
By using our website or engaging our services, you agree to the practices described in this Policy.
2. Information We Collect
We may collect the following categories of information:
Information You Provide Directly
- Full name
- Email address
- Phone number
- Business name
- Billing information
- Project requirements
- Contact form submissions
- Communications sent to us
Automatically Collected Information
When you visit our website, we may automatically collect:
- IP address
- Browser type
- Device information
- Pages visited
- Referral sources
- Session duration
- Website usage analytics
- Cookie and tracking data
3. How We Use Your Information
We use personal information for the following purposes:
- Providing web development and digital services
- Responding to enquiries
- Preparing quotations and invoices
- Managing projects and retainers
- Website hosting and support
- Analytics and website performance reporting
- Improving our services and website
- Security and fraud prevention
- Compliance with legal obligations
We do not sell personal information to third parties.
4. Cookies & Analytics
Our website may use cookies and analytics technologies, including tools such as:
- Google Analytics
- Meta Pixel
- Performance and analytics tracking tools
These technologies help us:
- understand website traffic
- improve user experience
- and measure marketing performance
You may disable cookies in your browser settings, although certain website functionality may be affected.
5. Third-Party Services
We may use trusted third-party providers including:
- hosting providers
- payment processors
- domain registrars
- analytics platforms
- cloud infrastructure providers
- authentication services
- and communication tools
These third parties may process data outside South Africa.
While we take reasonable care in selecting service providers, we are not responsible for the privacy practices, outages, or security failures of third-party platforms.
6. Cross-Border Data Transfers
Certain services used by InkwellCX may store or process data outside South Africa.
Where cross-border transfers occur, we take reasonable steps to ensure that appropriate safeguards and protections are in place in accordance with POPIA.
7. Data Security
We implement reasonable technical and organisational safeguards to protect personal information against:
- unauthorised access
- disclosure
- loss
- misuse
- or alteration
However, no online platform, transmission method, or storage system can be guaranteed completely secure. Use of our website and services is at your own risk.
8. Data Retention
We retain personal information only for as long as reasonably necessary to:
- provide services
- comply with legal obligations
- resolve disputes
- and maintain business records
Retention periods may vary depending on the nature of the information and legal requirements.
9. Your Rights Under POPIA
Subject to applicable law, you may have the right to:
- request access to your personal information
- request correction of inaccurate information
- request deletion of information
- object to certain processing activities
- withdraw consent where applicable
- and lodge complaints with the Information Regulator
Requests may be submitted using the contact details below.
10. Client Responsibilities
Clients using InkwellCX services are responsible for ensuring that:
- they have lawful rights to provide content and data
- their websites comply with applicable privacy laws
- and any required cookie notices or consent mechanisms are implemented
11. Changes to This Policy
We may update this Privacy Policy from time to time.
Updated versions will be published on this page with a revised "Last Updated" date.
Continued use of our website or services after updates constitutes acceptance of the revised Policy.
12. Contact Information
For privacy-related queries or requests, contact:
Inkwell Customer Experience
Email: support@inkwellcx.com
Website: https://inkwellcx.com
If you believe your rights have been infringed, you may contact the Information Regulator of South Africa at: